Privacy Policy
1. Introduction
Marvelous Lights (“we,” “us,” or “our”) operates the website https://getmarvelouslights.com (the “Site”). This Privacy Policy explains how we collect, use, disclose, and protect your personal information when you visit our Site, request a quote, or contact us for our permanent lighting installation services. By using our Site, you agree to the practices described in this Policy.
If you have questions or concerns about this Privacy Policy, please contact us using the information provided in Section 11.
2. Information We Collect
2.1 Information You Provide Directly
We collect personal information that you voluntarily provide when you:
- Submit a quote request form (name, email address, phone number, property address, and project details)
- Contact us via our contact form or support portal
- Apply for a position through our Careers / Work With Us page
- Register a warranty transfer as a new property owner
2.2 Information Collected Automatically
When you visit our Site, we and our third-party partners may automatically collect:
- IP address and approximate geographic location
- Browser type, version, and operating system
- Pages visited, time spent on pages, and referring URLs
- Device identifiers and screen resolution
- Cookies and similar tracking technologies (see Section 5)
2.3 Information from Third Parties
We may receive information about you from third-party sources, including:
- Facebook / Meta — through our Facebook Pixel, which tracks website visits and actions for advertising and analytics purposes
- Google — through Google Analytics and any Google Ads conversion tracking
- Review platforms and referral sources
3. How We Use Your Information
We use the personal information we collect for the following purposes:
- To respond to quote requests, inquiries, and support tickets
- To schedule and perform in-home consultations and lighting installations
- To process warranty registrations and service requests
- To send appointment confirmations, service reminders, and follow-up communications
- To send marketing communications about our services (you may opt out at any time)
- To improve our website, services, and customer experience
- To analyze website traffic and user behavior through analytics tools
- To run targeted advertising campaigns on Facebook, Google, and similar platforms
- To comply with legal obligations and protect our legal rights
- To detect and prevent fraud, spam, and other harmful activity
4. How We Share Your Information
We do not sell your personal information. We may share your information with:
4.1 Service Providers
We work with trusted third-party vendors who assist us in operating our business, including website hosting, email communication, CRM, scheduling, and analytics platforms. These providers are contractually required to protect your information and use it only for the services they provide to us.
4.2 Advertising Partners
We use Facebook Pixel and Google tracking technologies that share data with Meta Platforms, Inc. and Google LLC for advertising and remarketing purposes. These companies have their own privacy policies governing their use of your data.
4.3 Gemstone Lights
As an authorized Platinum dealer for Gemstone Lights, we may share relevant project or warranty information with Gemstone Lights to fulfill installation or warranty obligations.
4.4 Legal Requirements
We may disclose your information if required by law, court order, or governmental authority, or if we believe disclosure is necessary to protect our rights, the safety of any person, or to investigate fraud.
4.5 Business Transfers
In the event of a merger, acquisition, or sale of all or a portion of our business, your personal information may be transferred to the acquiring entity as part of that transaction.
5. Cookies and Tracking Technologies
5.1 What Are Cookies?
Cookies are small text files stored on your device when you visit a website. They allow us and third parties to recognize your browser, remember your preferences, and analyze how you use our Site.
5.2 Types of Cookies We Use
- Strictly Necessary Cookies — Required for the Site to function properly (e.g., session management, spam detection).
- Analytics Cookies — Used by Google Analytics to track visitor behavior and site performance. This data is aggregated and anonymized where possible.
- Advertising / Marketing Cookies — Placed by the Facebook Pixel and Google Ads tags to serve relevant advertisements and measure campaign effectiveness.
- Functionality Cookies — Used to remember preferences such as previously entered form data.
5.3 Managing Cookies
You can control cookies through your browser settings. Disabling cookies may affect certain functionality of the Site. You may also opt out of interest-based advertising by visiting:
- Facebook Ad Preferences: https://www.facebook.com/ads/preferences
- Google Ad Settings: https://adssettings.google.com
- Network Advertising Initiative Opt-Out: https://optout.networkadvertising.org
6. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this Policy, unless a longer retention period is required or permitted by law. Specifically:
- Quote request and contact form data is retained for up to 3 years for business and customer service purposes.
- Customer installation and warranty records are retained for the duration of your warranty and for a reasonable period thereafter.
- Analytics and advertising data is retained according to the policies of the respective third-party platforms (Google, Meta).
- Job application data is retained for up to 1 year if you are not selected for a position.
7. Data Security
We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, or destruction. These include secure data transmission (HTTPS/SSL), access controls, and periodic security reviews.
However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.
In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify affected individuals and, where required, relevant authorities, in accordance with applicable law.
8. Your Rights and Choices
Depending on your location, you may have the following rights regarding your personal information:
• Access — Request a copy of the personal information we hold about you.
• Correction — Request that we correct inaccurate or incomplete information.
• Deletion — Request that we delete your personal information, subject to legal retention obligations.
• Opt-Out of Marketing — Unsubscribe from our marketing emails at any time by clicking the “unsubscribe” link in any email, or by contacting us directly.
• Opt-Out of Tracking — Adjust your browser or device settings to limit tracking cookies, or use the opt-out links listed in Section 5.3.
To exercise any of these rights, please contact us at the information in Section 11. We will respond to your request within a reasonable timeframe.
9. Children's Privacy
Our Site and services are not directed to children under the age of 13. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us immediately and we will take steps to delete such information.
10. Third-Party Websites and Links
Our Site may contain links to third-party websites, including Gemstone Lights, review platforms, and social media pages. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.
11. Contact Information
If you have questions, requests, or concerns about this Privacy Policy or our data practices, please contact us:
Marvelous Lights
Email: office@marvelousllc.com
Website: https://getmarvelouslights.com
12. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will revise the Effective Date at the top of this page. We encourage you to review this Policy periodically to stay informed about how we protect your information. Your continued use of the Site after any changes constitutes your acceptance of the updated Policy.
